Analysing the Rolls-Royce Phantom Series 2

The Rolls Royce Phantom Series 2 is out. And after watching the official release video, it’s hard to see the changes.. Rolls Royce did not even bother to address any of the design flaws of the original renaissance. It has the same V12 engine and the same suspension and I imagine it will offer the same supple and impeccable ride to its passengers. Up front, the changes are single strip LED fog lights replacing the previous circular design. The grille also has supposedly been changed to a single piece unit as opposed to the previous three-piece unit. I say supposedly because I have compared it with that of the previous car and I can’t see any difference. At the rear end, there is a restyled bumper. The cars bold and sharp lines have also been slightly smoothed to given the car a sleeker appearance. Those are the major changes.

Mercedes Déjà vu

When Mercedes Benz resurrected the Maybach brand in 1997, it was for the purpose of competing in the niche ultra-luxury limousine market segment.  The two primary models, the 57 and the 62, redefined automobile opulence and comfort when they were released in 2002. But exactly a decade later, Mercedes is retiring the brand due to less than stellar sales. Mercedes' new plan is to bring ultra-luxury cars under the Mercedes brand to the market. They say the upcoming S Class (tentatively called the W222 model, will be offered in as many as six variants. Some will be made as the staple flagship S Class and some will be made to cater to the ultra-luxury market. This is an inherently flawed plan.