Mercedes Déjà vu

When Mercedes Benz resurrected the Maybach brand in 1997, it was for the purpose of competing in the niche ultra-luxury limousine market segment.  The two primary models, the 57 and the 62, redefined automobile opulence and comfort when they were released in 2002. But exactly a decade later, Mercedes is retiring the brand due to less than stellar sales. Mercedes' new plan is to bring ultra-luxury cars under the Mercedes brand to the market. They say the upcoming S Class (tentatively called the W222 model, will be offered in as many as six variants. Some will be made as the staple flagship S Class and some will be made to cater to the ultra-luxury market. This is an inherently flawed plan.