Apple After Seventeen Months of Tim Cook

You already know what this is. An assessment of Tim Cook as CEO of Apple. So how has he fared? Well that’s the point of this article. His suitability for the role of CEO has always been debated and popular opinion is that he is no Steve Jobs. While this is true in both good and bad ways, I think it is unfair to compare him to his predecessor at the slightest opportunity. Some say he is doing extremely well on account on the company’s balance sheet. Others say he just hasn’t had enough time to mess things up yet. And where do I stand? Well it’s a 50-50 situation but recent events have me leaning towards the latter view.