Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Monday, 1 July 2013

Choosing a Name for the Upcoming Nexus Tablet

With the world waiting on the refresh of Google's Nexus 7 tablet, what will this refresh be called?

Names like Nexus 7 2 are just as foolish a name as Samsung Galaxy Tab 2 7.0

Nexus 7 HD is a superfluous name seeing as the original is also HD albeit 720p HD.

Christening it The New Nexus 7 will be repeating the foolishness of Apple with the iPad 3.


Using Nexus 7.2 will just confuse people into thinking that the screen is 7.2 inches.


So what will it be called? Here's a thought: The Nexus 8. I think this makes the most sense. But then again, a name like the Nexus 8 is not without its pitfalls.

+Joss Benyon suggested the name Nexus 7+. That seems to be the best name so far. I think it's quite brilliant.

+Hau Tran has also asked the important question of what the Nexus phones would be called after the sixth iteration?

As for the real name, we'll find out soon enough.

Update
Alas, it's  the New Nexus 7. Not the best and wisest naming/branding.

Friday, 23 November 2012

The Branding Dilemma


The branding of a product or service is a very important aspect of its marketing strategy. Companies and manufacturers alike spend tens of millions of dollars on marketing. Choosing a product name is just as important as designing and developing the product itself. Factors such as the intended market and intended demographic are usually considered when choosing a product name.