The internet is a wonderful thing. It has facilitated unimaginable
forms of interpersonal communication. It allows people separated by
great distances to talk to and see each other in real time. It also enables
people that are not in the same physical location to collaborate in real time.
In the same vein, it has enabled lightning-quick access to information;
libraries, encyclopedias, journals, magazines, films and music are available on
the internet. It has also presented myriad economic opportunities by spawning a
hitherto unimaginable industries such as online casinos and has opened up participation in foreign stock markets. All
in all, it has fostered a global economy and has brought lent new credence to
the phrase: global village.
So it is with great bewilderment that I ponder why many
organizations and people have decided to revert to the ways of the old days
when we were in every sense, separated by great distances. With the exception
of countries like North Korea and Syria, the internet/world wide web is a
universal playground that is open to everyone to use. Google in particular made
its name in the search business as it was open to the whole world to use. So it
is confounding as to why they have elected not to do the same with their
Android operating system and its companion appstore. Being a Google product,
Android comes preinstalled with many Google apps and services such as the
Chrome browser, Google Maps and YouTube. However, there are some of their other
apps whose availability depends on what country you are in. Apps like Play
Books, Play Magazines and Play Movies & TV are not available in all
countries. Even the Play Music app is partially restricted in some countries.
Now why is this? I have no idea. After much consideration, I have
come to the conclusion that these restrictions are motivated by nothing more
than the whims and caprices of Google, content owners, and to a lesser extent, some developers.
What I find even more bewildering is why we the users have passively accepted
this sad state of affairs for so long. After all, we pay similar prices for the
devices like everyone else. While it is easy to attribute these restrictions to copyright, the implementation of these restrictions raise questions beyond copyright. For example, why do the content owners choose not to sell worldwide? Selling worldwide involves no additional cost per se as the goods in question are intangible and non-perishable. They (content owners) always complain about piracy but they themselves are causing it in this case.
These sort of haphazard restrictions have two downsides; one
obvious and one, not so obvious. The not so obvious disadvantage is that Google
is providing a less than complete system/feature set to these unfortunate
users. This in turn does not allow for a uniform user experience across the
board. The obvious downside of these restrictions is the inadvertent
encouragement of software/ digital piracy.
A less than complete system
Some of the disabled/hobbled apps could in actual fact serve as
default apps (system apps). The removal
of such apps leaves users with the option of searching for third party
alternatives. While some of these alternatives might be better than the
disabled 'default ' app, the majority of them are truly horrid and badly made.
In the case of a novice Android user, he would come away with the impression
that Android is bad. Due to the removal
or hobbling of some of these apps, users are left with no choice but to contend
with the inadequacies. A good example is the Play Books app. For some reason,
it is not available in all countries/regions. And you have to wonder why
because the goods/subject matter (ebooks) are digital and intangible; so
dynamics such as geographical location shouldn't apply. Also, Google owns the copyright to the Play Books and Play Movies apps and they (Play Books and Play Movies) have the potential to be a default apps but for some unknown reason, Google chose to lock the apps completely. In restricted regions, they cannot be used to open files locally stored on the device. This contrasts with Play Music which can at least play locally stored files. So why the inconsistency?
However, because of the open nature of Android, many restricted
users would not notice this because some OEMs choose to bundle their own
offerings. An example is Samsung's ebook reader, Readers Hub.
Encouraging Piracy
The regional restrictions have a more harmful implication: encouragement of digital piracy. Consider the
Play Books and the Play Music apps which facilitate the reading of ebooks and
the playback of music files respectively. In their full-fledged, unrestricted forms however, they also allow for the
discovery and purchasing of new content. So how does Google expect these
restricted users to procure new content (music, ebooks, magazines, videos and
apps)? Of course in the case of music, there are several other online services
that legally sell music. And while it could be argued that some variety
(competition) is healthy, it just doesn't make any sense for Google to
selectively provide the service. And it's not always as simple as procuring the desired content from
a different provider because there are instances where the availability of the
desired content is exclusive to one or two online retailers. The annoying
aspect of these restrictions is that there is sometimes free content available
which the restricted user wouldn't be able to access. Surely Google has heard of Project Guttenberg and FreeBooks which allow the free download of books in the public domain.
Another irritation is that the owners of these restricted services constantly enjoin absolutely every user to participate in online discussions and forums about sundry issues which sometimes are about these products and services. How are we supposed to participate in and contribute to the discussions and debates if we are not allowed to use it? And yet the internet is supposed to foster a global village.
Another irritation is that the owners of these restricted services constantly enjoin absolutely every user to participate in online discussions and forums about sundry issues which sometimes are about these products and services. How are we supposed to participate in and contribute to the discussions and debates if we are not allowed to use it? And yet the internet is supposed to foster a global village.
Another scenario is where you had previously purchased a number of
films, books and magazines only for you to be denied access to them whenever
you find yourself in a restricted country or region. Mind you, this is content
you have already paid for. And since most of this content is DRM protected, you
just wouldn't be able to access it unless of course, you turn to less than
legal means. This kind of lockout would even serve as a deterrent to
patronizing these legal services in the first place. This certainly wouldn't
happen with hard copy/physical media.
Google is of course not the only offender here. There are many
other organisations /entities that are also guilty of such mystifying and
pointless restrictions. Apple and Amazon practice the same nonsense in their
own ways. A few years ago, I set about installing WhatsApp on a colleague's
iPhone. What ensued, (to put it mildly) was stupefying. I signed in with my
iTunes account and selected WhatsApp for purchase. After entering my debit card
details, I was redirected to the Nigerian iTunes store where to my surprise,
WhatsApp was not available. I knew it wasn't a regional issue because prior to
that time, I had successfully downloaded and paid for WhatsApp several times on
different phones and different platforms. Of course, my colleague had to resort
to 'other' means of getting the app. That particular restriction made no sense
for two reasons. First, why did Apple feel a need to redirect me to the
Nigerian iTunes store? The card bore the MasterCard logo which meant it could
be used anywhere in the world. Secondly, the iOS version of WhatsApp did not
come with the complimentary first year's free subscription back then. Ergo, the
user had to pay the subscription to begin using the service anyway
In Amazon's case, I once tried to download Kindle for PC but was
greeted by an error message stating that the app was not available for my
country. This is still the situation today. I find it hard to appreciate the
irony here because the same Amazon happily accepts our local debits cards on their general store. So why don't they want me to purchase anything on their appstore?
Some developers have also joined in the practice. Recently, I
needed to evaluate some USB OTG (on-the-go) apps. One such app, USB Mass
Storage Watcher was downloaded and on launching it, it exited and informed me
that my version of Android had USB Host support and as such, there was a
different version available. This message /dialog box also included a Google
Play Store link to this applicable version and on getting to Google Play, I was
greeted with a message stating that the app was not available for my country.
You have to wonder why the developer has chosen to stifle the growth and user
base of his app.
USB Mass Storage Watcher |
The Way Forward
All retailers and service providers need to realize the lost
potential caused by these restrictions. There are many well- meaning netizens
who would actually like to pay for these services and apps. Barring them is
akin to the stance of the aforementioned oppressive regimes. It just isn't
sensible to adopt the restrictive approach in this internet age where physical
distances keep mattering less and less. Google in particular needs to
reevaluate its rationale as regards its provisioning of apps and services.
Restricting the availability of apps like Play Magazines is a bit senseless and
is evidence of Google's inadvertent self-harm. Some of the magazines available
via Play Magazines are also available via the likes of Nook. So why is Google
happy to see a potential customer's business go to the coffers of a competitor?
Just as some users are restricted from getting some apps (free and
commercial), some developers/publishers from certain countries and regions are
also restricted from selling their apps. They are only allowed to distribute
free apps. The reason for this position eludes me; if at all, there is any. It
surely is not due to some cumbersome regulation of these countries because
Google happily accepts our local debit cards for the apps we are allowed to
purchase. And if we are to entertain the slim possibility that it is indeed
some local regulation that prevents them from allowing certain apps from being
'bought' and sold, I would like to remind them of operator-based billing. Nokia
has been using this method for years. Samsung also uses it for its own
appstore.
On the face of it, they are happy to take our money but they do
not want us to make any. It's not like we are not important. After all, they do
indeed count the activations from these restricted parts of the world when they
are touting the burgeoning user base of Android.
Usually, the Play store provides reasons on why a user is not
allowed to download an app. These reasons range from incompatible devices to
the anger-inducing "this app is not allowed in your country".
However, there are instances where the compatibility reason does not represent
the true state of things. The position seems to be different these days. A few
months ago, Google decided to dispense with these detailed reasons and replace
them all with one generic message: ''this app is incompatible with your device.''
As you shall see from the illustrations below, this new message is more often
not than not, nothing but a lie. But you should forgive my manners; let's
euphemisize and call it a misrepresentation or misleading statement. An incompatibility normally means the lack of one or more vital components. But Google has extended this meaning. This is
because the screenshot below is from a Tegra 3 based tablet on which Tegrazone
is installed. The Tegrazone app and widget list Asphalt 8: Airborne as an
available game. In the Play Store however, it is listed as being 'incompatible
with my device' with no further explanation or details.
Asphalt 8: Compatible and then Incompatible |
A
more recent example is the universal/ubiquitous Google Keyboard. For some
reason, this system app never shows up as being eligible for an update but you
can in fact find the update link (and install it) if you view the list of all
apps associated with your Google Account in the Play Store. However, this
proved not to be the case with a Samsung Galaxy Grand Duos. As you can see in
the screenshot below, the app doesn't come up in search results and when I send the link to the device, I get a message stating that the app is not available for my country. I
truly don't know what this means because I have updated the app on several
Android Devices in this same region. and then, why does Google feel a need to
selectively provision a core system module? And of course, they own the copyright to this app/module.
Every now and then, there is news that some Google Play Services (Music, Movies & TV, etc) are now available in some regions/countries. What I don't understand is why these 'developments' always seem to be welcomed with aplomb. I don't see what the big deal is considering it's something they should have done from the beginning. And if the local content producers do not wish to jump onboard, there is still a lot of international content that we would love to enjoy (and pay for). It's astonishing how the content owners forfeit massive economic potential by adopting old thinking. Another issue is that there is no official information from Google explaining its restrictions on the buying and selling of apps on its Play Store. I stand to be corrected if anyone is aware of any such document or publication. And while there is some sense in restricting free content that is ad-supported, there is no sense in restricting content that has to be paid for in the first place. There is where I believe Google has failed; they have the clout to convince the content owners to make their products available for sale worldwide.
If Google and the content owners wish to maintain their stance of arbitrarily restricting the availability of apps, then perhaps they should dispense with all compatibility and availability messages and adopt the following: By reason of Google's and/or the publisher's insanity, you are not allowed to download or use this app.
If Google and the content owners wish to maintain their stance of arbitrarily restricting the availability of apps, then perhaps they should dispense with all compatibility and availability messages and adopt the following: By reason of Google's and/or the publisher's insanity, you are not allowed to download or use this app.
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