The Branding Dilemma

The branding of a product or service is a very important aspect of its marketing strategy. Companies and manufacturers alike spend tens of millions of dollars on marketing. Choosing a product name is just as important as designing and developing the product itself. Factors such as the intended market and intended demographic are usually considered when choosing a product name. 

Oprah Should be Ashamed

I had my suspicions when Oprah Winfrey likened the Microsoft Surface tablet to a Mercedes Benz automobile. I suspected it was all a marketing stunt but what I could not ascertain was if she had been paid to do it. However, I aired my suspicions only in informal circles because one should not allege what he cannot prove.

Reflecting on Scott Forstall's Dismissal

It is no longer news that Apple’s iOS chief, Scott Forstall has been fired. While no official reason has been given for the decision, there has been much talk that his sacking is not unconnected to the substandard iOS 6 Maps software. There has also been talk by former employees and insiders that he was difficult to get along with. While some of the rumours will most certainly be untrue, I am also mindful that there is no smoke without fire. My musings on all the reports and rumours raise some very cogent questions and point to a much bigger problem.