And Now That Microsoft Has Changed Its Logo

As you are probably already aware, Microsoft has announced a change of its corporate logo. The new logo adopts a new font, Segoe; the same font used in all of their recent products like Windows Phone.  And the new logo also adds well….   a logo. This new ‘logo’ to the left the company’s name is simply the Windows icon. Is it brilliant? I guess that will be a matter of personal taste.

Apple Demystified

This article is a brief examination of Apple’s strategies before and after Steve Jobs’s death. Steve had many qualities: he was a talented visionary and as Apple put it: a good Editor in Chief. And I might also add, a distortionist of sorts. – This is an allusion to his famous self professed ‘’reality distortion field.’’ It is this last quality that is the focus of this article.